While we have to wait until Nov. 3rd to line up for the newest collaboration at least half the wait is over. The lookbook for the forthcoming Kenzo x H&M line came out today!
Keeping with Kenzo tradition the collection is full of color and print featuring several reincarnations of past highlights such as F16 zebra stripe & geo/flower trims. However a Kenzo staple, the tiger, has been altered for the line. The below slideshow are feature some of my must have items from the 40+ looks presented.
The images features several performers and social activist and could not be more different from the last H&M collab with Balmain. Unlike Balmain with the in your face Kardashian factor I don't think Kenzo will sell out within hours. Instead I foresee it will go more the direction of Margiela or Marni collections. Of course the line will be out the door and there will be some items gone in minutes. Don't get me wrong I am in LOVE and need several pieces ASAP but commercially it is a much more difficult for the average consumer to understand. Which means... easier for me to get ahold of!
I also find it an interesting collaboration from a selling stand point. Obviously, Kenzo has been a hyped brand ever since Humberto Leon & Carol Lim took the reigns. This will open the brand to a larger customer base. However similar to the A.Wang line, but unlike other past design collaborations, Kenzo is more of a contemporary level brand, tiered higher than "fast fashion" but lower than traditional high-end & fellow past collaborators such as Versace, Lanvin or Stella McCartney. For ex: Kenzo embroidered tiger sweater retails for $195, Balmain mohair with naval buttons is $990.