Simon Doonan: Getting It Right / by Mike Tyle

The ever funny Simon Doonan once accurately depicted the 3 categories most women fall into when fashion comes in play:

The Gypsy, The Socialite & The Existentialist.

Ever since reading this years ago I have been waiting for a follow up Menswear version. Finally courtesy of Slate. The time has arrived!

Here is my breakdown of the 4 archetypal male tribes:

The Perverse Prepster

"The Perverse Prepster can best be described as Ralph-Lauren-hits-the-psych-ward."

It's like the Manic Pixie Dream Girl of Wallstreet. Classic. Preppy. Professional with a quirky twist.

Go to brands: Thom Browne mixed with Supreme meets Raf Simons & Bellrose.

THE ARTY NINJA

"Every generation seems to throw up a black-clad outsider cult: rockers, bikers, and punks. And now we have ours."

My current fave look at the moment. Quite diverse: It can easily be athleisure as it can be Kanye meets dystopian future as it can be Japanese avant-garde.

Go to brands: Rick Ownes, Givenchy, Public School.

The Dedicated Follower of Satin

"Incorporates a compelling mixture of hippie-dippie, glam rock, and rockabilly."

Not for the faint at heart. But it is growing on me with every re-invention. I love a satin bomber and I have been known to wear suede fringe...

Go to brands: Saint LaurentGucciDries van Noten

The Statham

"Shaved head? CrossFit body? Wall-to-wall tattoos? Dirty, slouchy denims?"

Rough, manly man, mid-life crisis driven. "Heritage" driven denim, "Authentic" pre-worn leather jackets... keywords this man goes the worker look but is all facade. The wearer is both the man who wants a motorcycle to a man-bun raw organic vegan beehive trader. Looks dirty but is scared of dirt.

Go to brands: BelstaffJohn Varvatos, Denim & Supply

 

The Schlub

Naturally the majority of men fall into this category.

In general men DGAF. 

Despite working in fashion and talking every fucking day about changing the way men dress. How the younger man cares much more about being fashionable (which is true), the opposite is also just as true. 

They want to be comfy. The want navy/black/grey. They want cargo's.

They wear socks and sandals... not ironically. The mix prints and patterns... not ironically. They wear full on denim... not ironically.

Go to brands: Walmart, Kohl's but most important: wear for a full 12 year cycle before returning for 2nd pair of boot-cut.