Raf Simons for Calvin Klein / by Mike Tyle

By now this is no surprise. Starting in April the rumor mill was already rampant and by August it was confirmed.

I've waited a bit to put my thought down but personally, I am here for it! I do wish he spent more time focusing on his eponymous line... but I can't hate, get that American coin!

I think it will be great for Calvin Klein. The official word from the company: “A new brand direction will ultimately follow one creative vision across all categories of the business.” is a big deal both for Raf and CK. To have his creative focus really streamline the brand will be quite interesting to see.

But it is a lot. There are tons of sub-brands! Of course PVH (the company that owns CK among other heavy hitters like Tommy) is. A. Machine. Unlike Dior there are MANY teams and licensees that are constantly developing the lines Raf will oversee. From an outsiders perspective he likely will put his main focus on Collection, hopefully keeping chances of a burn out to a minimal (however Collection is more or less for marketing purposes) and just giving his ok on direction and finished product for the other lines..

While we all know Raf can do modern, timeless, clean and minimal. How will his image of the CK man affect the customer? What worried me is that Calvin Klein is known for machismo athleticism. Raf has, in the past, been all about waif, sexless boys. That is what intrigues me. How will he make the red line from Collection through to Underwear coherent while keeping the best-sellers unaffected.

Let's just hope he stays long enough to see how it will impact the everyday consumer!