Having just spent a long weekend with a good friend of mine from Switzerland, shout out to you Jeremy, I am again reminded of Bally. Looking back at the evolution of past collections Pablo Coppola has consistently gotten it right since taking the reigns with FW14.
Not only are the accessories on point but the clothing just keeps getting better! Coppola himself said "the clothes are the accessories to the accessories" which coming from a company founded in 1851 on shoes makes perfect sense. It doesn't however deter me from wanting to wear multiple looks head to toe each season.
The Swiss brand remains in a fun bright dynamic nod to mod preppy 60's/70's direction but has recently gone in a more adventurous quirky way with SS17 that has worked well for the more obvious dandy man Alessandro Michele has created at Gucci.
Menswear is a difficult business. While it may be joining womenswear in terms of churning trends there is still the big challenge of dressing the average man! But being one of the biggest names on the Swiss luxury market known for it's paired down, conservative, yet equally as complex goods has worked well for the brand.
As women's SS17 shows started up this week I will be looking out for what Bally has in store.
Here's some of my fave look from over the years: