H&M really shows what it takes to be a clothing company in 2016. Celebrating diversity & equality.
As ADweek put it: "H&M has created a feminist anthem soundtracked by a classically misogynist song, for a spot meant to redefine how you think women should look, act and think, where they stand in society..."
Another remarkable H&M campaign launched last year with the same ad agency, Forsman & Bodenfors, featuring the voice-over of Iggy Pop shows how being yourself can be stylish however you see fit. But above all what really is cool is recycling items you no longer need.