Menswear SS18: Shopping guide / by Mike Tyle

Quick highlights and keywords to know when shopping the big stories of the season from the major brands.

 Prada: Sport's quirky younger brother. Technical fabrics & Velcro straps. Graphic lines. Comic strips. Layered items & popped collars. 80's. 

Prada: Sport's quirky younger brother. Technical fabrics & Velcro straps. Graphic lines. Comic strips. Layered items & popped collars. 80's. 

 CK: "American horror, American dreams." Retro silhouettes. Sinister prints. Americana remix. 

CK: "American horror, American dreams." Retro silhouettes. Sinister prints. Americana remix. 

 Gosha Rubchinskiy: Post-Soviet Russian teenhood. Football & electronica. Burberry. Adidas. Sportswear with a nightclub rave feeling.

Gosha Rubchinskiy: Post-Soviet Russian teenhood. Football & electronica. Burberry. Adidas. Sportswear with a nightclub rave feeling.

 Raf Simons: Blade runner. Joy Division & New Order. Culture clash: East meets West.

Raf Simons: Blade runner. Joy Division & New Order. Culture clash: East meets West.

Source: farfetch.com