Menswear SS18: Shopping guide / May 14, 2018 by Mike Tyle Quick highlights and keywords to know when shopping the big stories of the season from the major brands. Prada: Sport's quirky younger brother. Technical fabrics & Velcro straps. Graphic lines. Comic strips. Layered items & popped collars. 80's. CK: "American horror, American dreams." Retro silhouettes. Sinister prints. Americana remix. Gosha Rubchinskiy: Post-Soviet Russian teenhood. Football & electronica. Burberry. Adidas. Sportswear with a nightclub rave feeling. Raf Simons: Blade runner. Joy Division & New Order. Culture clash: East meets West.