campaign

Calvin Klein by Appointment by Mike Tyle

I have to say I am quite surprised by the addition to the label! Raf and team have enough on their plate with this umbrella of a brand to work with that adding yet another line wasn't something I saw coming. But I think it a great way to bring his past experience of couture to a label known for its minimalist sportswear regardless of how viable it will be. I mean it's not like CK is hurting for cash so they might as well bring forward a made-to-measure line that was before exclusive to red carpet starlets.

Aside from that it's interesting to see how Raf reinvents Americana in this 14 look collection, each representing a decade in American woman's fashion from the 20-00 reinvented. 

The ad images are a tongue in cheek view of what CK has to offer from it's money maker underwear to the new high-end one of a kind pieces. It also give us an idea of what to expect from the direction Raf will lead future campaigns and the clothes we will all be lining up to buy. 

Kenzo x H&M by Mike Tyle

While we have to wait until Nov. 3rd to line up for the newest collaboration at least half the wait is over. The lookbook for the forthcoming Kenzo x H&M line came out today!

Keeping with Kenzo tradition the collection is full of color and print featuring several reincarnations of past highlights such as F16 zebra stripe & geo/flower trims. However a Kenzo staple, the tiger, has been altered for the line. The below slideshow are feature some of my must have items from the 40+ looks presented.

The images features several performers and social activist and could not be more different from the last H&M collab with Balmain. Unlike Balmain with the in your face Kardashian factor I don't think Kenzo will sell out within hours. Instead I foresee it will go more the direction of Margiela or Marni collections. Of course the line will be out the door and there will be some items gone in minutes. Don't get me wrong I am in LOVE and need several pieces ASAP but commercially it is a much more difficult for the average consumer to understand. Which means... easier for me to get ahold of!

I also find it an interesting collaboration from a selling stand point. Obviously, Kenzo has been a hyped brand ever since Humberto Leon & Carol Lim took the reigns. This will open the brand to a larger customer base. However similar to the A.Wang line, but unlike other past design collaborations, Kenzo is more of a contemporary level brand, tiered higher than "fast fashion" but lower than traditional high-end & fellow past collaborators such as Versace, Lanvin or Stella McCartney. For ex: Kenzo embroidered tiger sweater retails for $195, Balmain mohair with naval buttons is $990.

H&M Campaigns by Mike Tyle

H&M really shows what it takes to be a clothing company in 2016. Celebrating diversity & equality.

As ADweek put it: "H&M has created a feminist anthem soundtracked by a classically misogynist song, for a spot meant to redefine how you think women should look, act and think, where they stand in society..."

Spot on.

Entertaining, opinionated, off-beat and fearless. Bad-ass, independent and free-willed. Lauren Hutton, Adwoa Aboah, Hari Nef, Pum Lefebure and Jillian Hervey fronts H&M's new campaign for autumn 2016, accompanied by a new version of "She's a lady", created and performed by the duo Lion Babe.

Another remarkable H&M campaign launched last year with the same ad agency, Forsman & Bodenfors, featuring the voice-over of Iggy Pop shows how being yourself can be stylish however you see fit. But above all what really is cool is recycling items you no longer need.

Wolves by Mike Tyle

This is how you make Balmain not look straight off the set of Dynasty.

KANYE WEST "WOLVES" Directed by: Steven Klein Creative Director: Olivier Rousteing Concept and Creative Direction: Pascal Dangin Cast: In Alphabetical Order Alessandra Ambrosio Jordan Barrett Ysaunny Brito Dilone Jourdan Dunn Ronald Epps Jon Kortajarena Francisco Lachowski Sasha Luss Riley Montana Josephine Skriver Joan Smalls With: Maria Borges Anna Cleveland Cindy

Prada Archive by Mike Tyle

Prada, my love.

The newly revamped Prada website now including "A Future Archive" comes with a ton of great features allowing the fan to view all collections, ads & videos from past seasons.

Including one of my favorite videos of all time:

"Thunder Perfect Mind" Daria Werbowy reading from the Gnostic Manuscript to a jazz soundtrack and filmed in Berlin. Le sigh.

What's not to love?!

In honor of the big release I've posted below some of my favorite Prada campaigns.

It's really interesting to see how the red line follows through the clothes while still evolving. Distinctly Prada even when the themes are ever changing.

My only issue with the website is that for the most part there are only 2 images from the ads for each season instead of all of the photos for each collection! Hopefully some day it will be in it's entirety.