Competitor Analysis

Creating a new app for the Detroit Institute of Arts was a project I have planned for a while. Main reason being that the current unofficial app is basically useless.

As you see in the following slides the app is "pay as you go" meaning for each section you need to pay another $2.99 It's also basically a PDF version of their free map once you download and a zoomable offline street map of the city.

Looking to other famous museums I saw several key elements I thought would be helpful for the patron as well as a few unnecessary items in their apps which I would update or leave out.

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Personas

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Paper Wireframes / User Flow

Not the prettiest first attempt but I already had a good idea of what I wanted for my high fidelity mock-up. So i just wanted to get a quick idea jotted down before moving forward.

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For a museum of it's stature it deserves to have an app that is inviting to use and enjoyable for patrons. Which meant that albeit being an "unofficial" app I wanted to stay as close to the DIA website style guide following their color and font format.