COS is a fashion brand for women and men who want modern, functional, considered design.
Offering reinvented classics and wardrobe essentials, they create pieces that are made to last beyond the season. Traditional methods and new techniques merge to form timeless, understated collections.
Since launching in 2007, they have opened stores worldwide in carefully considered locations, applying an architectural design concept that preserves buildings’ original features whilst creating a modern, welcoming space.
However despite being a global subsidiary of H&M their mobile presence it is non-existent.
Whilst the web format is very accurately curated to portray the austere modern aesthetic of the stores they are missing a definitive opportunity that many people turn to mobile when shopping e-commerce.
Project objective: To create a customer oriented shoppable app that evokes the same on-brand experience that their other platforms provide.